The song received its name from Ederlezi, which is a Spring festival, celebrating the return of springtime especially by Romani people in the Balkans, and elsewhere around the world. Ederlezi is the Romani name for the Bulgarian, Macedonian, Albanian and Serbian Feast of Saint George. It is celebrated on 6 May [O.S. 23 April] (occurring approximately 40 days after the spring equinox). The various Balkan spellings (Herdeljez, Erdelezi) are variants of the Turkish Hıdırellez, a holiday signaling the beginning of spring, occurring on the same day.
Camélia Jordana (chant), les Glotte-Trotters (choeurs)
The Macedonian Teens Who Mastered Fake News
THE FIRST ARTICLE about Donald Trump that Boris ever published described how, during a campaign rally in North Carolina, the candidate slapped a man in the audience for disagreeing with him. This never happened, of course. Boris had found the article somewhere online, and he needed to feed his website, Daily Interesting Things, so he appropriated the text, down to its last misbegotten comma. He posted the link on Facebook, seeding it within various groups devoted to American politics; to his astonishment, it was shared around 800 times. That month—February 2016—Boris made more than $150 off the Google ads on his website. Considering this to be the best possible use of his time, he stopped going to high school.
Boris isn’t his real name. He prefers the anonymity because he doesn’t want to break ranks with the other people in his town of Veles, in the Balkan nation of Macedonia. Nobody here wants to dwell on Trump anymore. Veles has the feel of a small community clamming up out of a suspicion that it’s being talked about for all the wrong reasons.
In the final weeks of the US presidential election, Veles attained a weird infamy in the most powerful nation on earth; stories in The Guardian and on BuzzFeed revealed that the Macedonian town of 55,000 was the registered home of at least 100 pro-Trump websites, many of them filled with sensationalist, utterly fake news. (The imminent criminal indictment of Hillary Clinton was a popular theme; another was the pope’s approval of Trump.) The sites’ ample traffic was rewarded handsomely by automated advertising engines, like Google’s AdSense. An article in The New Yorker described how President Barack Obama himself spent a day in the final week of the campaign talking “almost obsessively” about Veles and its “digital gold rush.”
- Secret Facebook Groups Are the Trump Era’s Worst, Best Echo ChamberBY EMILY DREYFUSS
- The Bittersweet Sweepstakes to Build an AI That Destroys Fake NewsBY CADE METZ
- Meet the Ad Companies Ditching Breitbart and Fake NewsBY DAVEY ALBA
Within Veles itself, the young entrepreneurs behind these websites became subjects of tantalizing intrigue. Between August and November, Boris earned nearly $16,000 off his two pro-Trump websites. The average monthly salary in Macedonia is $371.https://www.wired.com/video/inside-the-fake-news-factory-of-macedonia/iframe?videoId=58a335e4b57ac3173200000f&autoplay=false&muted=0&adsDisabled=0&iu=3379/conde.wired/legacy/business
Boris is 18 years old, a lean, slouching youth with gray eyes, hair mowed close to his skull, and the rudiments of a beard. When he isn’t smoking a cigarette, he’s lighting one. He listens to a lot of gangsta rap: the Notorious B.I.G., Puff Daddy, Wu-Tang Clan; after watching Notorious, the 2009 biopic of B.I.G., he decided he would like to visit Brooklyn, a New York City borough he imagines overrun more by gangsters than hipsters. He is an affable raconteur, with a droll sense of humor and a clear-eyed view of himself and his town. Someday he wants to leave Veles, because of how little there is to do. You can live with your parents and have them pay for your evenings in a bar, or you can bus tables in a café. If you’re a gym rat, you might work security. A few factories on the outskirts of town still offer regular employment, but nothing lavish. “We can’t make money here with a real job,” Boris says. “This Google AdSense work is not a real job.”
At best, Boris’ English is halting and fractured—certainly not good enough to turn out five to 10 articles about Trump and Clinton every day for weeks on end. Fortunately for him, the election summoned forth the energies of countless alt-right websites in the US, which manufactured white-label falsehoods disguised as news on an industrial scale. Across the spectrum of right-wing media—from Trump’s own concise lies on Twitter to the organized prevarication of Breitbart News and NationalReport.net—ideology beat back the truth. What Veles produced, though, was something more extreme still: an enterprise of cool, pure amorality, free not only of ideology but of any concern or feeling about the substance of the election. These Macedonians on Facebook didn’t care if Trump won or lost the White House. They only wanted pocket money to pay for things—a car, watches, better cell phones, more drinks at the bar. This is the arrhythmic, disturbing heart of the affair: that the internet made it so simple for these young men to finance their material whims and that their actions helped deliver such momentous consequences.
VELES LIES PLUMB in the center of Macedonia, on either side of the Vardar River, and its red-shingle-roofed buildings appear to be climbing the slopes of low knuckled hills. It was once a town of modest glory, turning out revolutionaries and intellectuals and alive with industry. One of its largest factories, a ceramic works named Porcelanka, employed 4,000 people. For a time, its residents recall with perverse pride, Veles was the second-most polluted town in the former Yugoslavia.
After Macedonia became independent in 1991, though, Veles began to decline. The factories closed; the jobs evaporated. The local soccer team, FK Borec, won so infrequently that it was dropped from the first division to the third. The town’s only movie theater folded a decade and a half ago. Its downtown withered. Briefly, in the mid-2000s, the economy shook itself awake when a few men splashed around money they’d made selling heroin in Germany and Austria, but the police soon broke up that drug ring and Veles returned to its state of morose dilapidation.
For Boris, growing up here, Veles didn’t have much to offer. His father worked for the town as a plumber. Like other kids, Boris wandered around up near the old Ottoman clock tower or down by the river, loitering in one coffee bar after another. He played soccer but later discovered that he was more proficient at the videogame version of the sport. He joined a Counter-Strike club: nine or 10 teenagers gathered in a room, sitting behind their laptops and shooting each other up.The Central Market in Veles. The town’s economy declined throughout the 1990s after Macedonia gained its independence.An office at a local TV station, which broadcasts basketball and handball games.
One day a couple of summers ago, Boris was walking to school when he saw a BMW 4 Series parked by the side of the road. “What the fuck?” he thought. “My favorite car is in this town?”
He asked around, but no one seemed to know who owned the BMW. Later, in a café, he met a Counter-Strike acquaintance named Aleksandar Velkovski. “Aleksandar, I saw this BMW 4,” Boris told him. Velkovski revealed that the car was his. He’d bought it, he said, with the money he made off his website.
In Veles, Aleksandar and Borce Velkovski are so renowned for the health food website they started that they’re known as the Healthy Brothers. HealthyFoodHouse.com is a jumble of diet and beauty advice, natural remedies, and other nostrums. It gorges on advertising as it counsels readers to put a bar of soap under their bedsheets to relieve nightly leg cramps or to improve their red-blood-cell count with homemade beet syrup. Somehow the website’s Facebook page has drawn 2 million followers; more than 10 million unique visitors come to HealthyFoodHouse.com every month.
After seeing the BMW, Boris decided to start some websites of his own. He already knew there was money to be made off the internet; for a while, when he was 17, he’d been one of the many peons around the world laboring online for MicroWorkers.com, earning something like a tenth of a cent for liking a YouTube video or leaving a comment. Now he bought a succession of domains from GoDaddy—GossipKnowledge.com, then DailyInterestingThings.com—built basic WordPress sites, and stuffed them with sports, celebrity, health, and political news, the articles all pilfered from elsewhere. (Boris pulls out his phone and logs into WordPress to show that he does, in fact, own the sites he mentions.) When the piece about Trump slapping a man turned briefly white-hot, he sensed the intrinsic viral potential in the American election and founded NewYorkTimesPolitics.com, a website that resembled The New York Times homepage and carried plagiarized articles on American politics. The Times sent Boris a cease-and-desist order; Boris received the email when he was out somewhere, and he was so terrified that he took down the website right away, from his phone. In August, Boris set up PoliticsHall.com, and a couple of months later, he added USAPolitics.co to his portfolio. That was when the money really began to roll in.
When his ad engines started to pay out, Boris bought himself things: new clothes, an Acer laptop to replace his old Toshiba, a vacation at a resort on Lake Ohrid. His phone carries a photographic record of the life he could briefly afford. “It was like: ‘Buy! Buy! Buy!’” At one point, practically all of Boris’ friends had set up similar websites, and they all had money to blow. As a posse, they’d go to one of Veles’ three nightclubs—Tarantino or Club Avangard or Club Drama—and order $100 bottles of Moët to shake and spray. “I don’t drink champagne,” Boris says. “I bought it for spraying. All eyes on me!” It was nothing but the best for Boris. “Moët! Moët! Roberto Cavalli! Jack Daniel’s!” he says, making a gesture with his hand as if hailing a bartender. “It’s part of life. You must live once.”
Boris still goes to the clubs, but he says he has lost his taste for expensive things. “It isn’t interesting anymore.” Which is just as well, because on November 24, after an eruption of concern about the malign effects of fake news, Google suspended the ads from his websites. The last item Boris posted to USAPolitics.co was a poll that inquired: “Do you support immediate deportation of all criminal illegals?” In one of the Facebook groups where Boris shared the link, the post received 292 shares and 361 responses. It looked like another blockbuster from USAPolitics.co. But then the Google ads vanished, so Boris lost interest and consigned his websites to the deep oblivion of the internet.
IN MACEDONIA, WRINGING money out of web advertising is a game that long predated Trump’s bid for the presidency—and will probably outlast it as well, despite Google’s and Facebook’s postelection attempts to crack down. Mirko Ceselkoski began to play in the early 2000s. He built seven or eight websites—about muscle cars or celebrities or superyachts, all oriented toward the American reader, because an American reader is roughly three times more valuable than a non-American one. For five or six hours of daily toil, Ceselkoski says, you can earn approximately $1,000 a month. Many Macedonians can spare the time; the unemployment rate is around 24 percent.
Ceselkoski turned to coaching in 2011—first with a six-week classroom course in the Macedonian capital of Skopje, where he lives, and now online, in dense three-week modules. For around $425, his students learn how to prepare, populate, and promote their websites. A full third of the syllabus is dedicated to the mastery of Facebook. The Healthy Brothers once took Ceselkoski’s course. So did, in early 2016, a few members of the Veles squad who went on to operate pro-Trump sites. They surprised him. “I never instructed my students to write fake stories,” he says. “Maybe they discovered they could get away with this kind of practice and increase their virality.” He sounded like a delighted physics professor talking about how a pupil had stumbled upon a brand-new law of thermodynamics. After the election some of Ceselkoski’s students called him, panicking because Google had yanked its advertising without paying them all the money they had already earned. One young man, Ceselkoski says, believed he was owed more than $60,000.
Ceselkoski was visiting Las Vegas around the time of the election, and Trump’s victory stunned him. He thought about the website operators in Veles. “It’s possible, maybe, they changed a few percentages.”
Here’s how advertisers follow you around the web—and how their money flows to fake news sites. —Davey Alba
Companies used to designate exactly where they wanted their ads to appear. Now they increasingly rely on automated advertising—a system that matches ads to anonymized profiles of consumers, based on data like what they have searched for.
Ad Tech Companies
These outfits track consumers as they browse the internet, serving ads on any site they visit—provided it hasn’t been blacklisted.
Sites that traffic in hardcore violence, hate speech, or pornography tend to get blacklisted, but those with content that is less clearly objectionable are often fair game. Which is why even sites publishing fake news can profit by hosting ads based on your browsing history.
Boris will have none of that. The so-called news he and his colleagues were filching was already on American websites, heating up the American bloodstream. How could their duplications of these articles, on their rinky-dink websites, upset the election of such a powerful country? “If Americans wanted Hillary Clinton to win, Hillary Clinton would have won. They voted for Donald Trump. Donald Trump won.” But now that everything has come to pass, Boris finds it difficult not to care about the result. “Some crazy man has won the election. Maybe the guy will start World War III.”
He sits in a coffee bar on a December afternoon, two days after a parliamentary election in Macedonia. Here too a minor pestilence of fake news swept through the campaigns. Websites run out of Serbia and Croatia alleged that the leftist opposition leader, Zoran Zaev, wanted to divide the country between Macedonians and ethnic Albanians. Voters got taken in; Zaev’s coalition lost, narrowly. Boris feels disenchanted with the whole process. There is too much politics in life, he thinks. “People are fighting each other. One brother is for one party, the other brother is for the other party, they argue.” He shakes his head. “The media is washing our brains, and the people are following like sheep.”
Boris’ days are now consummately unoccupied. Mostly, he and his friends convene in this coffee bar or in one of the others clustered on the same street. They always pick a table on the veranda, despite the cold, so that they can smoke and smoke. They fiddle with their phones for about the same proportion of time that they spend talking to one another. Boris hasn’t yet considered returning to school, but he thinks, vaguely, that he wants to study coding and go on to work at a company like Microsoft or Apple. First, though, he wants to construct more websites. Facebook and Google have unveiled new systems for screening out misinformation, but they’re not built for catching every low-level fib circulating around the internet. Boris won’t focus on political fake news, in all probability—but there are plenty of other topics of interest, plenty of websites from which to swipe content, and plenty of potential readers around the world who may click in sufficient numbers to finally buy him his BMW.
Samanth Subramanian (@samanth_s) is a Dublin correspondent for The National.
This story is part of our special coverage of The News in Crisis.
EK-poule Oranje compleet met debuterend Noord-Macedonië –
Het nationale voetbalteam van Noord-Macedonië schreef vanavond historie. Voor het eerst in de geschiedenis plaatste de ploeg zich voor het EK. En daarmee kent Nederland ook de derde tegenstander op het toernooi, want Noord-Macedonië komt bij Oranje in de poule. Met het al eerder geplaatste Oostenrijk en Oekraïne is de poule nu compleet.
NOS-Verslaggever Vlado Veljanoski is geboren en getogen in Noord-Macedonië. In Langs de Lijn En Omstreken noemt hij de prestatie van de ploeg wondermooi. “Ik kreeg een appje van mijn schoonmoeder. Zij zit al maanden opgesloten door corona, maar ze veerde helemaal op. En mijn zwager zei: ‘We horen er eindelijk bij in Europa’.”
Belangrijkste sportprestatie ooit
Noord-Macedonië plaatste zich door Georgië te verslaan met 1-0. Het doelpunt werd gemaakt door de 37-jarige Goran Pandev, spits van Genoa in de Serie A en de grote man van de ploeg. “Hij was al een grootheid in het land, maar ik denk dat er nu in de hoofdstad Skopje wel een standbeeld van hem komt. Dit is heel bijzonder voor het land, misschien wel de belangrijkste sportprestatie ooit.” De vraag is natuurlijk wat voor shirtje Veljanoski aantrekt als Noord-Macedonië en Oranje elkaar treffen op het EK. “Daar ga ik geen uitspraken over doen. Maar vanavond slaap ik een Macedonische pyjama.”
In memory of Peter Steneker (1951-2019)
Month of crossings and changes
Den Doolaard died on June 26, 1994, in the Dutch village of Hoenderloo, where he lived the last 40 years of his life. He was entombed several days later and his eternal abode was marked only by a naturally shaped river stone.
We could acknowledge this tombstone simplicity as a sign of equality with the modesty of his living, but also as a counterbalance to the untamed greedy nature of his urge to attain the ideal of freedom. Equally, he embraced both personal and collective freedom as two closely related and interdependent values, just as he accepted cognition as an integral part of the process of liberation.
Can one attain the ideal of freedom without getting rid of the darkness of ignorance, prejudice, delusion, fear? In this regard, his departure from the Netherlands in 1928 and the pursuit of a wandering life should be seen as a sort of an “escape from the ugly concrete buildings of the West” and an attempt for a more comprehensive discovery of the invisible side behind the horizon.
Starting an ascension in the literary scene as from 1931 with his novel De druivenplukkers (The grape pickers), that was later followed by a dozen other successful publications in the Netherlands, in spite of his physical absence, A. den Doolaard remains one of the renowned Dutch writers of all time. He was also an athlete, an accountant, a freelancer, a hired labourer, a journalist, a photographer, a wanderer and, aboven all, a passionate Macedonia-lover. He had emphasised his commitment to Macedonia through his literary work, that he had long and widely expressed as his “second homeland.”
In doing so, well aware of all the contradictions and ambiguous renaming, he always called it by its historically given name: Macedonia!
In June 1931 he traveled to the Balkans for the first time, first to Belgrade, later he visited the south. After his first meeting with Lake Ohrid, Den Doolaard had repeatedly returned to the blue water that ripples between the high mountain ranges and a small city that was “een verrukkelijke mengeling van gebruiken en eeuwen”. A lovely mixture of traditions and centuries of customised existence, indeed. Wooden barges, quietly cutting the water, churches hiding on their dusty, cobweb-covered walls, medieval frescoes modern history was hardly aware of – the balanced and relaxed life of the locals. Plus an abundance of ancient tradition gave impulse to his legendary work for Ohrid.
The novel De bruiloft der zeven zigeuners (The wedding of the seven gypsies) was published almost 90 years ago, in the year 1939 it had several reprints. The interest in it in the Netherlands has not diminished at all. In the issue of June 6, 2019, the Dutch women’s weekly Libelle published an eight-page article entitled Magisch Macedonië inviting readers to visit Macedonia where the emphasis as expected is given to the Lake Ohrid region. Surely, no Dutch author will ever be able to write about the beauty of Macedonia without mentioning A. den Doolard and his famous novel on Ohrid. Also, publicist Karin Kuijpers begins her article with a reminder of the “first Dutch promoter of Macedonia” and De bruiloft der zeven zigeuners.
Obviously, the main reason for the continuing popularity of A. den Doolaard with the generations and in particular his novel about Ohrid, they are likely to be discovered in the intensified activities in the tourism branche. As A. den Doolaard himself had written, “mensen komen en gaan, maar hun gedachten blijven waaien rond de aardbol als een onzichtbare wind”.
Accordingly, his thoughts expressed in the novel about Ohrid, they continue to wave the spirits of his readers, prompting many new trips of the younger Dutch generations to the high Macedonian mountains, where Lake Ohrid and Lake Prespa are shining in blue. The same lakes that in Den Doolaards early youth compellingly stared at him from his father’s atlas. Both attractive and seductive, as the eyes of his first pubertal love, whose eyes resembled the flower Myosotis.
Nevertheless, Macedonia and Ohrid in particular, they highly appreciated A. den Doolaard’s affection and he was honored with diversity: first a memorial in the Dutch Park in Ohrid, followed by translations, lectures, exhibitions …
On June 19, 2011, in the Cultural and Information Center “Cultura 365” in Ohrid, the exhibition “110 years since the birth of A. den Doolaard” was opened. It remained there and took the form of a permanent museum exhibition; original editions of his books are on display here.
“Een verblijf in Joegoslavië,
en zeker een lang verblijf,
is een kaleidoscoop van aangename en onaangename verrassingen,
zoals trouwens het mensenleven zelf.”
Macedonië. De naam van deze jonge Balkannatie klinkt ons bijna mythisch in de oren, toch? Niemand minder dan Alexander de Grote schijnt er vandaan te komen, al scheiden zich daar vandaag de dag de Griekse en Zuid-Slavische geesten. “Hoe komt men daar nou zo verzeild,” vraagt men mij met lichte ontzetting in de ogen, “en vooral nu, met Corona enzo?” Door A. den Doolaard, antwoord ik dan. Wat? Wie? Want wie was ook weer A. den Doolaard, die roemruchte, rondzwervende journalist/chroniqueur uit de vorige eeuw?
Voormalig enfant terrible der Nederlandse literatuur.
Op een druilerige novemberdag flaneer ik nieuwsgierig door het pittoreske Ohrid, gelegen aan de oevers van het diepste meer in Europa. Aan de horizon gloort een Albanees berglandschap. Een tweesprong doemt voor mij op. De weg voert langs een veertiende-eeuws kapelletje en dan naar beide zijden verontrustend stijl omhoog over kinderkopjes, richting het middeleeuwse stadscentrum.
Onrustig kijk ik om mij heen. Had ik niet toevallig net een kekke herberg over het hoofd gezien? Zo eentje, waar ik mijn plan om in de uren die volgen mij vooral in historische overleveringen te verdiepen en de bijbehorende bouwwerken te bezichtigen, nog eens bij een stevig glas bier en een neut lokale pruimenjenever (rakije), in alle rust kan overdenken? Eerder, in de nazomer, was ik al eens hier beland. Maar toen ietwat gehaast, slechts op doorreis in gezelschap van een kennis, vanuit Pristina, Kosovo komend. Via de Macedonische hoofdstad Skopje en op weg naar Dürres aan de Albanese kust. Daar wachtte een reeds geboekte veerboot naar Bari, in de door mij zo geliefde Italiaanse provincie Puglia.
Ineens stond ik als aan de grond genageld. Achter de ramen van dat onooglijke winkeltje, het stond er toch echt:
Foto: A. Den Doolaard Museum – Ohrid; Noord-Macedonië